Explore how top search marketers are leveraging AI for SEO, copywriting, ad creation, and more.

In collaboration with TDM Studios and SMX Advanced, “Prompt and Circumstance Live” presented an engaging, interactive game show experience similar to NPR’s “Wait, Wait Don’t Tell Me” and “Car Talk.” This unique session featured renowned search marketing experts Amy Hebdon, Heather Lloyd-Martin, Dave Davies, and several special guests.

Insight 1:

Leveraging AI for SEO and Copywriting Heather Lloyd-Martin demonstrated how she uses AI to create NLP-based content that is both dynamic and engaging. By integrating AI, marketers can greatly enhance the quality and interactivity of their content.

Lloyd-Martin’s Hot Insight: Use AI to generate sensory words and phrases that bring your content to life. For example, ask ChatGPT (or your preferred generative AI) for kinesthetic words related to “focus” and incorporate them into your writing to increase engagement.

Dig Deeper: Explore three ways to add a human touch to AI-generated content.

Insight 2

Applying Few-Shot Learning in Ad Creation Dave Davies highlighted the effectiveness of using “few-shot” learning techniques to analyze and adapt successful competitor ads. This method helps marketers refine their strategies by leveraging insights from proven ads.

Davies’ Suggestion: Gather examples of successful competitor ads and use them as a reference for your own creations. For instance, if you run a travel company, study Expedia’s top-performing ads and adapt their successful elements to showcase your unique selling points.

Dig Deeper: Discover seven ways to use generative AI in PPC.

Insight 3

Overcoming AI Confirmation Bias Amy Hebdon advised asking disconfirming questions to uncover potential flaws in AI-generated content. This strategy ensures that the content is accurate and reliable.

During the panel, Hebdon suggested posing questions such as “What might my audience need that they are not seeing?” or “What could be wrong with this content?” when using AI tools. For example, after using ChatGPT (or any generative AI platform) to draft a landing page, ask, “What reasons might a customer have for not converting?”

Watch: Prompt and Circumstance: Your Guide to AI Wizardry
Catch the full SMX Advanced 2024 session for innovative strategies to elevate your marketing efforts with AI.